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Worth a lookShows a sweet-spot price point ($18.79 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Great$9.83–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$381K$381K/yr · 442K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,133.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch