56
pampas grass
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Great$921K$921K/yr · 2.1M searches
Price range
Great$4.34–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,226.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand