55
palm leaves
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-14.8% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.85–$49.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Review moat
Good1,113.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$324K$324K/yr · 426K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-14.8%90-day search growth — must beat 0% to launch