65
over the door mirror
Launch itA $1.0M/yr market growing +33.8% this quarter with returns at 3.1% — clears our launch bar.
Avg price
Incredible$37.14avg listing price — sweet spot $15–$100
Price range
Great$6.73–$65.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 1.5M searches
Competition
Great37%top-5 click share — an open shelf
Review moat
Good671.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale