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over the door ironing board
Worth a lookShows a sweet-spot price point ($47.90 avg), but weak search conversion (2.1%) keeps it on the watch list.
Avg price
Great$47.90avg listing price — sweet spot $15–$100
Price range
Great$15.91–$116.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$300K$300K/yr · 304K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,795.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale