52
oven safe skillet
Worth a lookShows a sweet-spot price point ($59.29 avg), but a deep review moat (12,546 avg reviews) keeps it on the watch list.
Avg price
Great$59.29avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 504K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.76–$268.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,546.1avg incumbent reviews — the moat a new listing must climb
Signals High Price