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orange sheets
Skip itA deep review moat (79,446 avg reviews) — this niche doesn't clear our bar today.
Price range
Great$14.63–$36.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 121K searches
Review moat
Bad79,445.59avg incumbent reviews — the moat a new listing must climb