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orange flowers
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Price range
Great$7.72–$65.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,089.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$155K$155K/yr · 370K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate