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Skip itPrices mostly outside the sweet spot ($4.92–$14.50) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Review moat
Bad6,397.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 55K searches
Price range
Bad$4.92–$14.50cheapest to priciest tracked listing — scored on the share inside $15–$100