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Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,567.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 53K searches
Price range
Bad$5.33–$16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand