53
omlette flip
Worth a lookShows low returns (0.1%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$1.80–$141.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,095.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$18K$18K/yr · 34K searches
Signals No Dominant Brand