52
oil lamp wicks
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but prices mostly outside the sweet spot ($4.15–$15.85) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,207.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 235K searches
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.15–$15.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand