45
oh baby sign
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good573.14avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.12–$168.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$263K$263K/yr · 484K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-11.1%90-day search growth — must beat 0% to launch