55
ofishally one birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great210.02avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Price range
Good$5.97–$33.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.5%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 270K searches