46
offset spatula
Skip itPrices mostly outside the sweet spot ($5.04–$14.89) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$369K$369K/yr · 417K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,582.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Price range
Bad$5.04–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100