40
off white blackout curtains
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.45avg listing price — sweet spot $15–$100
Price range
Incredible$15.30–$53.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,747.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 88K searches