52
number blocks party supplies
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-7.9% this quarter) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.44avg listing price — sweet spot $15–$100
Review moat
Good618.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.85–$31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$159K$159K/yr · 327K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch