56
ninja turtle birthday party supplies
Worth a lookShows a thin review moat (352 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great352.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$5.53–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$549K$549K/yr · 762K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch