48
nightstand with lamp
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$61.37avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good673.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$29.67–$198.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$87K$87K/yr · 184K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale