36
niche zero
Skip itPrices mostly outside the sweet spot ($95.48–$394.89) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$805K$805K/yr · 388K searches
Avg price
Okay$201.43avg listing price — sweet spot $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,440.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$95.48–$394.89cheapest to priciest tracked listing — scored on the share inside $15–$100