29
new years table decorations
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 68K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.03–$14.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier