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new jeans merch
Skip itHigh returns (11.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.60avg listing price — sweet spot $15–$100
Review moat
Great243.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$5.98–$74.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 95K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate