50
navy decorations
Worth a lookShows a fragmented shelf (top 5 take 43% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good809.07avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Growth
Good+31.8%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.54–$21.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 80K searches
Signals Low Review Barrier