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my last nerve candle
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good988.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Price range
Okay$7.03–$18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 47K searches