57
mushroom mold
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Review moat
Great185.37avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$4.84–$69.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 85K searches
Signals No Dominant Brand