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mountain mikes deer skull mount
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.98avg listing price — sweet spot $15–$100
Review moat
Great307.65avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$9.17–$145.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 128K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.5%90-day search growth — must beat 0% to launch