55
moss balls
Worth a lookShows a sweet-spot price point ($16.88 avg), but soft demand (-17.8% this quarter) keeps it on the watch list.
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good695.97avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.97–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$427K$427K/yr · 449K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Bad-17.8%90-day search growth — must beat 0% to launch