40
mirrored vanity
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good734.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$176.62avg listing price — sweet spot $15–$100
Price range
Bad$24.97–$366.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 115K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale