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mirror window film
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.82–$40.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.48avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad16,454.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 211K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch