46
minnie mouse balloon
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good561.03avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 287K searches
Price range
Okay$6.00–$18.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.9%90-day search growth — must beat 0% to launch