54
mini wreath
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but soft demand (-27.0% this quarter) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Price range
Great$6.91–$44.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good621.43avg incumbent reviews — the moat a new listing must climb
Market size
Good$470K$470K/yr · 1.7M searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Signals High Returns