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mini witch hat
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Great214.14avg incumbent reviews — the moat a new listing must climb
Growth
Great+90.7%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.98–$20.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 181K searches