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mini spice jars
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$7.07–$47.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,005.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 122K searches