54
mini skeleton
Worth a lookShows a thin review moat (318 avg reviews), but a small market ($123K/yr) keeps it on the watch list.
Review moat
Great318.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Price range
Good$6.94–$24.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 249K searches
Signals Out of Stock