55
mini shells
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but prices mostly outside the sweet spot ($4.87–$13.81) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Review moat
Good687.9avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 113K searches
Price range
Bad$4.87–$13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand