26
mini menorah
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great412avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.35–$14.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns