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mini lantern

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A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 47Conversion 16Competition 76Returns 36Price range 68Avg price 92Brand share 59Review moat 59Quality gap 50

Avg price

Great$21.63

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$5.02–$36.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,126.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 130K searches

Search terms