63
mini ironing board
Launch itA $932K/yr market growing +12.8% this quarter with returns at 2.6% — clears our launch bar.
Avg price
Incredible$25.54avg listing price — sweet spot $15–$100
Price range
Great$9.28–$78.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$932K$932K/yr · 780K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,519.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.8%90-day search growth — must beat 0% to launch