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mini christmas wreaths
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but soft demand (-37.0% this quarter) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great235.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.91–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$186K$186K/yr · 1.0M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Growth
Bad-37.0%90-day search growth — must beat 0% to launch