53
mid century modern console table
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Review moat
Great198.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$155.37avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 211K searches
Price range
Bad$39.32–$390.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale