30
metallic purple balloons
Skip itPrices mostly outside the sweet spot ($3.81–$12.22) — this niche doesn't clear our bar today.
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,217.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Market size
Bad$28K$28K/yr · 59K searches
Price range
Bad$3.81–$12.22cheapest to priciest tracked listing — scored on the share inside $15–$100