42
metallic blue balloons
Skip itPrices mostly outside the sweet spot ($6.06–$14.21) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,818.47avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.86avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 110K searches
Price range
Bad$6.06–$14.21cheapest to priciest tracked listing — scored on the share inside $15–$100