41
menorah 7 branch
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.68avg listing price — sweet spot $15–$100
Review moat
Great261.2avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$0.01–$160.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 63K searches
Growth
Bad-45.8%90-day search growth — must beat 0% to launch