40
men blanket
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Price range
Great$9.43–$56.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad22,629.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 139K searches
Signals No Dominant Brand