40
melting clock
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.57avg listing price — sweet spot $15–$100
Review moat
Good643.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$15.15–$177.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$61K$61K/yr · 96K searches