54
melamine dinner plates
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.71avg listing price — sweet spot $15–$100
Price range
Great$9.34–$46.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great432.51avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 134K searches
Signals No Dominant Brand