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mauve sheets
Skip itA deep review moat (97,335 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$27.37avg listing price — sweet spot $15–$100
Price range
Great$14.08–$45.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 170K searches
Review moat
Bad97,334.9avg incumbent reviews — the moat a new listing must climb