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mattress cover for storage
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$6.95–$29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,650.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 32K searches