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64

mason jars 8 oz

Launch it

A $1.6M/yr market growing +8.7% this quarter with returns at 2.1% — clears our launch bar.

Market size 89Growth 36Conversion 65Competition 76Returns 73Price range 79Avg price 88Brand share 76Review moat 32Quality gap 21

Market size

Great$1.6M

$1.6M/yr · 1.4M searches

Avg price

Great$20.37

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$43.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,278.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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