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mason jar shaker lids
Skip itA small market ($95K/yr) — this niche doesn't clear our bar today.
Review moat
Great288.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$8.01–$28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 189K searches